10 Best Claude Marketing Skills in 2026 (Free and Open-Source)
Quick answer: The best Claude marketing skills in 2026 are Marketing Plan, Customer Research, Copywriting, CRO and SEO Audit.
All ten are free and MIT-licensed. Nine come from one open-source collection, and each links to its skill page.
Claude marketing skills are reusable instruction folders that teach Claude how to run a marketing task the same way every time. Each skill is a folder with a SKILL.md file.
This list covers planning, research, copy, conversion, SEO, email, pricing, launches and social.
The 10 best Claude marketing skills at a glance
| # | Skill | Best for | Last updated | License |
|---|---|---|---|---|
| 1 | Marketing Plan | A full marketing plan | Aug 2026 | MIT |
| 2 | Customer Research | Understanding your buyer | Aug 2026 | MIT |
| 3 | Copywriting | Page copy that has a job | Aug 2026 | MIT |
| 4 | CRO | Lifting page conversions | May 2026 | MIT |
| 5 | SEO Audit | Finding ranking problems | Aug 2026 | MIT |
| 6 | Content Strategy | Deciding what to publish | Aug 2026 | MIT |
| 7 | Emails | Lifecycle email sequences | May 2026 | MIT |
| 8 | Pricing | Packaging and pricing | Aug 2026 | MIT |
| 9 | Launch | Product launches | Aug 2026 | MIT |
| 10 | Social Media Strategy | Organic social | Mar 2026 | MIT |
How we picked these skills
We started with the 56 marketing skills in the SkillDirectory catalog and kept the ones that cover a core marketing job. Then we ranked them on four things.
- Core job: it covers work most marketers do every month.
- Upkeep: recent commits and a recent update date.
- License: MIT, so you can reuse it with attribution.
- Clear intake: it asks about your product and goals before it writes anything.
Nine of the ten come from Corey Haines's open-source marketing collection. It is the most complete free marketing set in our directory, so it dominates the list.
We have not run every skill, so the ranking reflects published descriptions, license and upkeep, not a benchmark.
The 10 best Claude marketing skills
1. Marketing Plan
Best for: a complete plan for your product, a client or a company you advise.
It runs in three phases: research and intake, a section-by-section review with you, then completion.
Why it ranks first: it turns a blank page into a structured plan other skills can feed.
Heads-up: it needs real product and customer information, or the plan will be generic.
Details: MIT license · 6 commits in the last six months · skill page · source repository
2. Customer Research
Best for: knowing who you are selling to before you write a word.
It offers three modes: analyse assets you already have, mine reviews and communities, or ask customers directly. It also covers ideal-customer research and transcript analysis.
Why it made the list: good copy and good positioning both start with real customer language.
Heads-up: small samples can mislead, and you need consent before recording or quoting customers.
Details: MIT license · 6 commits in the last six months · skill page · source repository
3. Copywriting
Best for: homepage, landing, pricing, feature and about pages.
It asks about the page's purpose, audience, offer and context first, so the copy has a clear job.
Why it made the list: the intake step prevents the vague copy most prompts produce.
Heads-up: give it real product details, and test headline changes instead of assuming they win.
Details: MIT license · 4 commits in the last six months · skill page · source repository
4. CRO
Best for: pages and forms that convert below expectations.
It reviews value proposition clarity first, then headline, calls to action and visual hierarchy.
Why it made the list: it gives you a ranked list of fixes instead of general advice.
Heads-up: treat each recommendation as a hypothesis to test, and low-traffic pages are hard to measure.
Details: MIT license · skill page · source repository
5. SEO Audit
Best for: finding why a site is not ranking.
It checks technical and on-page issues and returns them in priority order. It also states what it cannot detect, such as schema added by JavaScript.
Why it made the list: it is broad and honest about its limits.
Heads-up: confirm key findings in Search Console.
Details: MIT license · 3 commits in the last six months · skill page · source repository
6. Content Strategy
Best for: deciding what to publish next.
It gathers business context, customer research, the current state and the competitor landscape before choosing topics.
Why it made the list: topics tie back to customer needs, not guesses.
Heads-up: a plan only works with consistent publishing, so validate topic demand with your own data.
Details: MIT license · 4 commits in the last six months · skill page · source repository
7. Emails
Best for: welcome, onboarding and drip sequences.
It is built on three principles: each email has one job, give value before you ask, and favour relevance over volume.
Why it made the list: the principles stop sequences turning into generic blasts.
Heads-up: honour consent and unsubscribe rules in every region you send to.
Details: MIT license · skill page · source repository
8. Pricing
Best for: setting prices, packaging plans and choosing a monetisation model.
It begins with business context, value and competition, then current performance and goals.
Why it made the list: it forces the value conversation before the price.
Heads-up: pricing changes affect existing customers, so plan communication, and validate willingness to pay with real buyers.
Details: MIT license · 5 commits in the last six months · skill page · source repository
9. Launch
Best for: product launches and feature announcements.
It uses the ORB framework of owned, rented and borrowed channels, so you do not rely on one big day.
Why it made the list: it plans the weeks around a launch, not only the day.
Heads-up: a launch spike fades, so plan the follow-up, and timing depends on your audience.
Details: MIT license · 4 commits in the last six months · skill page · source repository
10. Social Media Strategy
Best for: organic social channels.
It builds a strategy by platform, with content pillars, a 40/25/25/10 content mix, calendars and measurement.
Why it made the list: it is the one non-Corey Haines pick, and it covers a channel the others skip.
Heads-up: the ratios are starting points, and platform features change often.
Details: MIT license · skill page · source repository
Honorable mentions
These skills just missed the top ten.
- AI SEO: optimises content for AI answer engines.
- Cold Email: short, peer-to-peer B2B outreach.
- Ad Creative: ad variations at scale.
- A/B Testing: test planning with statistical rigour.
- Product Marketing: a reusable product context document.
- Marketing Council: several simulated advisor viewpoints.
How to install a Claude marketing skill
Installing a skill means placing its folder where Claude looks for skills.
- Open the skill page and follow the source link.
- Copy the skill folder into your Claude skills folder.
- Start a new session and describe the task.
Full steps are in our guide on how to install an agent skill. Read a skill before you install it, and use our safety checklist.
Which marketing skill should you start with?
- No plan yet: Marketing Plan, then Customer Research.
- Writing pages: Copywriting, then CRO.
- Not ranking: SEO Audit, then Content Strategy.
- Selling a product: Pricing and Launch.
- Email list: Emails.
For more, see the best Claude SEO skills and the full Marketing Skills collection.
Frequently asked questions
What are Claude marketing skills?
Claude marketing skills are instruction folders that teach Claude a repeatable marketing workflow. Examples are writing a marketing plan, auditing SEO or designing an email sequence.
Are Claude marketing skills free?
Yes. All ten are free and MIT-licensed, so you can reuse them with attribution.
Can Claude marketing skills replace a marketer?
No. A skill gives Claude a method, not your market knowledge or data. Results depend on the product and customer information you provide.
Which Claude marketing skill is best for beginners?
Start with Marketing Plan, because it asks you the questions a plan needs. Then add Copywriting or SEO Audit for a specific job.
Do marketing skills work in other agents?
Skills use an open folder format, but support varies by tool. Check your tool's documentation for where it loads skills from.
Methodology and disclosure
Data was checked on the publication date from each skill's page in the SkillDirectory catalog. Update dates and commit counts come from the source repositories.
We wrote the reviews from each skill's published description and outline, and we have not run every skill.