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Ad Creative Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/ad-creative folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Ad Creative Skill by @coreyhaines31

Generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

Uses platform specs and grounded inputs for on-brand ad variations
Iterates on creative using performance data

our take

Generates and iterates on ad creative at scale: headlines, descriptions, primary text and variations for paid platforms. It asks about platform, offer, audience, past performance and constraints first, so output fits the format.

when to use it

You need many ad variations quickly
You are iterating on creative based on past results
You must respect platform character limits

before you install

Check every claim against each platform's advertising policies
Test variations rather than assuming generated copy will win

what's inside

The original SKILL.md is organised into these sections:

Before Starting
1. Platform & Format
2. Product & Offer
3. Audience & Intent
4. Performance Data (if iterating)
5. Constraints
How This Skill Works
Mode 1: Generate from Scratch
Mode 2: Iterate from Performance Data
Mode 3: Scaled Static Batches (Grounded)
Mode 4: Creative Strategy Loop
Grounded Inputs

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?

### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip