home / Marketing Skills / Social Media Strategy Skill by @thatrebeccarae

Social Media Strategy Skill by @thatrebeccarae

FREE

github stars★ 187updatedMar 2026repo@thatrebeccarae

$git clone https://github.com/thatrebeccarae/claude-marketing

The skill is the skills/social-media-strategy folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Social Media Strategy Skill by @thatrebeccarae

Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement.

our take

Builds an organic social media strategy by platform, with a content pillar framework, a 40/25/25/10 content mix, platform-specific best practices, content calendars, engagement tactics and measurement.

when to use it

You are setting up or resetting organic social channels
You need a content mix and a calendar
You want measurement tied to goals

before you install

Ratios like 40/25/25/10 are starting points, so adjust to your audience
Platform algorithms and features shift often

what's inside

The original SKILL.md is organised into these sections:

Install
Platform Strategy Matrix
Content Pillar Framework
40/25/25/10 Rule
Platform-Specific Best Practices
LinkedIn
Twitter/X
Instagram
Content Calendar Template
Monthly Theme: [Theme]
Goals: [Metric targets]
Repurposing Flow

source and license

Written and maintained by @thatrebeccarae. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
```

## Platform Strategy Matrix

| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|----------|--------------|--------------|----------------|------------|
| **LinkedIn** | B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate |
| **Twitter/X** | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| **Instagram** | DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves |
| **TikTok** | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip