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Emails Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/emails folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Emails Skill by @coreyhaines31

Create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

Covers sequence types and email types by category
Includes email copy guidelines and an output format

our take

Designs email sequences, drip campaigns and lifecycle programmes around three principles: each email has one job, value before ask and relevance over volume.

when to use it

You need a welcome or onboarding sequence
You are redesigning a drip campaign
You want to cut volume and raise relevance

before you install

Honour unsubscribe and consent requirements in every region you send to
Measure replies and revenue as well as opens

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. One Email, One Job
2. Value Before Ask
3. Relevance Over Volume
4. Clear Path Forward
Email Sequence Strategy
Sequence Length
Timing/Delays
Subject Line Strategy
Preview Text
Sequence Types Overview

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

2. **Audience Context**
   - Who are they?
   - What triggered them into this sequence?
   - What do they already know/believe?
   - What's their current relationship with you?

3. **Goals**
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip