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Copywriting Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/copywriting folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Copywriting Skill by @coreyhaines31

Write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

Covers copywriting principles, style rules, and CTA guidelines
Provides a page structure framework and page-specific guidance

our take

Writes or rewrites marketing page copy for homepages, landing, pricing, feature and about pages. It asks first about the page's purpose, audience, offer and context so the copy has a job.

when to use it

You are writing a landing or pricing page from scratch
A page converts poorly and the copy needs a rewrite
You want copy tied to one clear purpose

before you install

Provide real product details, since vague input gives vague copy
Test headline changes rather than assuming they work

what's inside

The original SKILL.md is organised into these sections:

Before Writing
1. Page Purpose
2. Audience
3. Product/Offer
4. Context
Copywriting Principles
Clarity Over Cleverness
Benefits Over Features
Specificity Over Vagueness
Customer Language Over Company Language
One Idea Per Section
Writing Style Rules

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?

### 2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?

### 3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip