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Product Marketing Skill by @coreyhaines31

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github stars★ 50,667updatedJul 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/product-marketing folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Product Marketing Skill by @coreyhaines31

Create or update your product marketing context document.

Captures product overview, target audience, personas, and pain points
Follows a step-by-step workflow

our take

Creates a product marketing context document that other skills can reuse. It checks for an existing one, gathers information and captures sections such as the product overview.

when to use it

You want one source of truth about your product and positioning
You use several marketing skills and want consistent input
You are onboarding a new marketer

before you install

Keep it updated, or it becomes a stale reference
It documents context rather than creating campaigns

what's inside

The original SKILL.md is organised into these sections:

Workflow
Step 1: Check for Existing Context
Step 2: Gather Information
Sections to Capture
1. Product Overview
2. Target Audience
3. Personas (B2B only)
4. Problems & Pain Points
5. Competitive Landscape
6. Differentiation
7. Objections & Anti-Personas
8. Switching Dynamics

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at `.agents/product-marketing.md`.

## Workflow

### Step 1: Check for Existing Context

First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.

**If it exists:**
- Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently
- Ask which sections they want to update
- Only gather info for those sections
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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