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CRO Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/cro folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about CRO Skill by @coreyhaines31

Optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms.

Applies a CRO analysis framework with page-specific frameworks
Suggests experiment ideas to test

our take

A conversion-rate review framework for marketing pages and forms. It evaluates value proposition clarity first, then headline, calls to action and visual hierarchy.

when to use it

A landing or pricing page converts below expectations
You want a ranked list of fixes
You are reviewing a lead-capture or contact form

before you install

Treat recommendations as hypotheses and test them
Heavy changes on low-traffic pages are hard to measure

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
CRO Analysis Framework
1. Value Proposition Clarity (Highest Impact)
2. Headline Effectiveness
3. CTA Placement, Copy, and Hierarchy
4. Visual Hierarchy and Scannability
5. Trust Signals and Social Proof
6. Objection Handling
7. Friction Points
Output Format
Quick Wins (Implement Now)
High-Impact Changes (Prioritize)

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales
3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)

---

## CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

### 1. Value Proposition Clarity (Highest Impact)
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip