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Launch Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/launch folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Launch Skill by @coreyhaines31

Plan a product launch, feature announcement, or release strategy.

Uses the ORB framework and a five-phase launch approach
Includes a readiness gate, Product Hunt strategy, and post-launch marketing

our take

Plans product launches and feature announcements using the ORB framework of owned, rented and borrowed channels, so you do not rely on one big day.

when to use it

You are planning a launch or Product Hunt day
You are announcing a major feature
You need a go-to-market checklist

before you install

A launch spike fades, so plan the weeks after it too
Channel timing depends on your audience

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Core Philosophy
The ORB Framework
Owned Channels
Rented Channels
Borrowed Channels
Readiness Gate: Are You Ready to Launch?
Five-Phase Launch Approach
Phase 1: Internal Launch
Phase 2: Alpha Launch
Phase 3: Beta Launch
Phase 4: Early Access Launch

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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## Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time

---

## The ORB Framework
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip