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Customer Research Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/customer-research folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Customer Research Skill by @coreyhaines31

Conduct, analyze, or synthesize customer research.

Three modes: existing research assets, digital watering holes, and interviews and surveys
Generates personas and ranks themes by frequency and intensity

our take

Offers three modes of research: analyse assets you already have, mine existing signal such as online reviews and communities, or go and ask customers directly. It also covers ICP research and transcript analysis.

when to use it

You need to understand your ideal customer better
You have interview transcripts to synthesise
You want research before writing positioning or copy

before you install

Small samples can mislead, so note how many people said something
Get consent before recording or quoting customers

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Three Modes of Research
Mode 1: Analyze Existing Assets
Mode 2: Mine Existing Signal (Online)
Mode 3: Go Ask (Primary Research)
Mode 1: Analyzing Existing Research Assets
Asset Types
Extraction Framework
Synthesis Steps
Research Quality Guardrails
Mode 2: Digital Watering Hole Research
Where to Look

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Customer Research

You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context to skip questions already answered.

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## Three Modes of Research

### Mode 1: Analyze Existing Assets
You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.

### Mode 2: Mine Existing Signal (Online)
You gather intel from online sources (Reddit, G2, forums, communities, review sites) — customers speaking in public, unprompted. Your job is to know where to look and what to extract.

### Mode 3: Go Ask (Primary Research)
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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