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Content Strategy Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/content-strategy folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Content Strategy Skill by @coreyhaines31

Plan a content strategy, decide what content to create, or figure out what topics to cover.

Covers content pillars, topic clusters, and keyword research by buyer stage
Treats content like a product, balancing searchable and shareable content

our take

Plans what content to make. It gathers business context, customer research, current state and competitor landscape before deciding on topics.

when to use it

You do not know what to write about next
You are building a content plan from scratch
You want topics tied to customer needs, not guesses

before you install

A plan needs consistent publishing to matter
Validate topic demand with your own search and customer data

what's inside

The original SKILL.md is organised into these sections:

Before Planning
1. Business Context
2. Customer Research
3. Current State
4. Competitive Landscape
Treat Content Like a Product
Searchable vs Shareable
When Writing Searchable Content
When Writing Shareable Content
Content Types
Searchable Content Types
Shareable Content Types

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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