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Marketing Plan Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/marketing-plan folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Marketing Plan Skill by @coreyhaines31

A comprehensive marketing plan for a client, a company they advise, or your own product.

Follows a three-phase process and a 13-section plan structure
Uses the AARRR framing and a current-state rubric

our take

Produces a comprehensive marketing plan in three phases: init with research and intake, review where you walk through each section, then completion. It suits plans for clients, advised companies or your own product.

when to use it

You need a full go-to-market plan
You advise clients and want a repeatable plan format
You want to review a plan section by section

before you install

It needs real product and customer information to avoid generic output
A plan matters only if it leads to actions with owners

what's inside

The original SKILL.md is organised into these sections:

When to use
How this skill is invoked
The three phases
Phase 1 — INIT (research + intake)
Phase 2 — REVIEW (walk through each of 13 sections interactively)
Phase 3 — FINALIZE (compile + verify + publish)
The 13-section plan structure
The AARRR framing
Marketing as investing — the north-star framing
The market-quality gate — problem size × frequency
The current-state rubric
Cross-references — skills this plan integrates with

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

## When to use

Invoke this skill when:

- A user is starting a new client engagement as a fractional CMO or marketing consultant
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip