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Social Skill by @coreyhaines31

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github stars★ 50,667updatedJul 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/social folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Social Skill by @coreyhaines31

Help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.

Create, schedule, and optimize social content across LinkedIn, X, Instagram, TikTok, and more
Covers a platform quick reference, content pillars, and hook formulas
Includes a repurposing system, content calendar, and engagement strategy

our take

Helps create, schedule and optimise social content across LinkedIn, X, Instagram, TikTok and Facebook, and covers social listening. It starts with goals, audience, brand voice and resources.

when to use it

You need a content plan for social channels
You want posts matched to each platform
You want to monitor mentions

before you install

Platforms change formats and rules often
Keep a human reviewing anything posted under your brand

what's inside

The original SKILL.md is organised into these sections:

Before Creating Content
1. Goals
2. Audience
3. Brand Voice
4. Resources
Platform Quick Reference
Content Pillars Framework
Example for a SaaS Founder
Pillar Development Questions
Hook Formulas
Curiosity Hooks
Story Hooks

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

## Before Creating Content

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?

### 2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?

### 3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip