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Ads Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/ads folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Ads Skill by @coreyhaines31

Help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.

Plan paid campaigns on Google, Meta, LinkedIn, and X
Covers platform selection, campaign structure, and ad copy frameworks
Includes audience targeting and a modern Meta playbook

our take

Covers paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X and other platforms. It starts from campaign goals, product, audience and current state, then routes to reference material by platform.

when to use it

You are planning or auditing paid campaigns
You need targeting and bidding guidance
You want to decide when to pause an underperforming ad

before you install

Platform interfaces and policies change often
Budget decisions should rest on your own conversion data

what's inside

The original SKILL.md is organised into these sections:

Before Starting
1. Campaign Goals
2. Product & Offer
3. Audience
4. Current State
Reference Routing
Platform Selection Guide
Campaign Structure Best Practices
Account Organization
Naming Conventions
Budget Allocation
Ad Copy Frameworks

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Paid Ads

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Campaign Goals
- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
- What's the target CPA or ROAS?
- What's the monthly/weekly budget?
- Any constraints? (Brand guidelines, compliance, geographic)

### 2. Product & Offer
- What are you promoting? (Product, free trial, lead magnet, demo)
- What's the landing page URL?
- What makes this offer compelling?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip