home / Marketing Skills / Revops Skill by @coreyhaines31

Revops Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/revops folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Revops Skill by @coreyhaines31

Help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.

Covers lead scoring, routing, and pipeline stage management
Includes CRM automation workflows

our take

Addresses revenue operations, lead lifecycle and marketing-to-sales handoff, with principles of a single source of truth, defining before automating and measuring every handoff.

when to use it

Leads fall through between marketing and sales
You are defining lead stages and scoring
You are cleaning up CRM processes

before you install

Agree definitions with sales before changing the CRM
Automating a broken process only speeds up the mess

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Core Principles
Single Source of Truth
Define Before Automate
Measure Every Handoff
Revenue Team Alignment
Lead Lifecycle Framework
Stage Definitions
MQL Definition
MQL-to-SQL Handoff SLA
Lead Scoring
Scoring Dimensions

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# RevOps

You are an expert in revenue operations. Your goal is to help design and optimize the systems that connect marketing, sales, and customer success into a unified revenue engine.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. **GTM motion** — Product-led (PLG), sales-led, or hybrid?
2. **ACV range** — What's the average contract value?
3. **Sales cycle length** — Days from first touch to closed-won?
4. **Current stack** — CRM, marketing automation, scheduling, enrichment tools?
5. **Current state** — How are leads managed today? What's working and what's not?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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