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Referrals Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/referrals folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Referrals Skill by @coreyhaines31

Create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

Covers referral vs. affiliate and program design
Includes optimization, measuring success, and a launch checklist

our take

Designs and analyses referral, affiliate and ambassador programmes by assessing program type, current state, product fit and resources.

when to use it

You want to start a referral programme
An existing programme underperforms
You are choosing between referral and affiliate

before you install

Incentives must comply with advertising and tax rules
Programmes work only if customers already like the product

what's inside

The original SKILL.md is organised into these sections:

Before Starting
1. Program Type
2. Current State
3. Product Fit
4. Resources
Should You Engineer Virality First?
Referral vs. Affiliate
Customer Referral Programs
Affiliate Programs
Referral Program Design
The Referral Loop
Step 1: Identify Trigger Moments

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Referral & Affiliate Programs

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Program Type
- Customer referral program, affiliate program, or both?
- B2B or B2C?
- What's the average customer LTV?
- What's your current CAC from other channels?

### 2. Current State
- Existing referral/affiliate program?
- Current referral rate (% who refer)?
- What incentives have you tried?

### 3. Product Fit
- Is your product shareable?
- Does it have network effects?
- Do customers naturally talk about it?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip