home / Marketing Skills / Public Relations Skill by @coreyhaines31

Public Relations Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/public-relations folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Public Relations Skill by @coreyhaines31

Help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).

Covers the PR mix, press page and media kit, and pitch quality bar
Includes measurement and common workflows

our take

Covers earned media and journalist outreach, with sections on when PR is worth it, when to skip it for now and how to mix PR approaches. It is about media relations, not pull requests.

when to use it

You want press coverage for a launch
You are deciding whether PR is worth your time
You need a pitch and outreach plan

before you install

Coverage cannot be guaranteed
Journalists dislike generic mass pitches, so personalise

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Core Philosophy
When PR is worth it
When to skip PR (for now)
The PR Mix
Owned: Press Page + Media Kit
Quick Reference: Pitch Quality Bar
Measurement
Common Workflows
"Help me newsjack [trending story]"
"Find journalists who cover [beat]"
"What's worth pitching this week?"

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Public Relations & Earned Media

You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Core Philosophy

PR is not a substitute for distribution. It's a multiplier for it.

- **Earned media doesn't drive direct conversions.** A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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