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Programmatic SEO Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/programmatic-seo folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Programmatic SEO Skill by @coreyhaines31

Create SEO-driven pages at scale using templates and data.

Choose from 12 programmatic SEO playbooks
Includes an implementation framework, quality checks, and common mistakes

our take

Creates SEO pages at scale from templates and data, with principles that insist on unique value per page, proprietary data and clean URL structure.

when to use it

You plan directory or comparison pages from a dataset
You want a quality bar before scaling
You need a URL plan for large page sets

before you install

Thin templated pages can be treated as spam by search engines
Another Programmatic SEO skill exists here, so pick one as your guide

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Unique Value Per Page
2. Proprietary Data Wins
3. Clean URL Structure
4. Genuine Search Intent Match
5. Quality Over Quantity
6. Avoid Google Penalties
The 12 Playbooks (Overview)
Choosing Your Playbook
Implementation Framework
1. Keyword Pattern Research

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

1. **Business Context**
   - What's the product/service?
   - Who is the target audience?
   - What's the conversion goal for these pages?

2. **Opportunity Assessment**
   - What search patterns exist?
   - How many potential pages?
   - What's the search volume distribution?

3. **Competitive Landscape**
   - Who ranks for these terms now?
   - What do their pages look like?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip