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Popups Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/popups folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Popups Skill by @coreyhaines31

Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.

Covers trigger strategies, popup types, and design best practices
Includes copy formulas and frequency rules

our take

Creates and tunes popups, modals, slide-ins and banners with principles on timing, obvious value and respect for the user.

when to use it

You are adding an exit-intent or email capture popup
Popups annoy visitors and hurt conversions
You need rules for when to trigger overlays

before you install

Intrusive interstitials can harm search visibility on mobile
Make them dismissible and accessible by keyboard

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Timing Is Everything
2. Value Must Be Obvious
3. Respect the User
Trigger Strategies
Time-Based
Scroll-Based
Exit Intent
Click-Triggered
Page Count / Session-Based
Behavior-Based

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. **Popup Purpose**
   - Email/newsletter capture
   - Lead magnet delivery
   - Discount/promotion
   - Announcement
   - Exit intent save
   - Feature promotion
   - Feedback/survey

2. **Current State**
   - Existing popup performance?
   - What triggers are used?
   - User complaints or feedback?
   - Mobile experience?

3. **Traffic Context**
   - Traffic sources (paid, organic, direct)
   - New vs. returning visitors
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip