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Paywalls Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/paywalls folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Paywalls Skill by @coreyhaines31

Create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

Covers trigger points, screen components, and specific paywall types
Includes timing, frequency, and upgrade flow optimization

our take

Designs in-app paywalls, upgrade screens and feature gates. Its principles are value before ask, showing rather than telling and a friction-free path to pay.

when to use it

You are designing an upgrade screen
Free-to-paid conversion is lower than expected
You want guidance on where to gate features

before you install

Aggressive paywalls can hurt retention
App store rules affect how you present payments in mobile apps

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Value Before Ask
2. Show, Don't Just Tell
3. Friction-Free Path
4. Respect the No
Paywall Trigger Points
Feature Gates
Usage Limits
Trial Expiration
Time-Based Prompts
Paywall Screen Components

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Paywall and Upgrade Screen CRO

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. **Upgrade Context** - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?

2. **Product Model** - What's free? What's behind paywall? What triggers prompts? Current conversion rate?

3. **User Journey** - When does this appear? What have they experienced? What are they trying to do?

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## Core Principles

### 1. Value Before Ask
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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