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Offers Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/offers folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Offers Skill by @coreyhaines31

Design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming.

Design and improve offers with value framing, bonuses, and guarantees
Built on the Value Equation and the anatomy of a complete offer
Includes a diagnostic loop and guidance on when not to use offer tactics

our take

Designs and improves offers: value framing, bonus stacking, guarantees, scarcity and urgency, naming and payment terms, with a value equation as its core idea. It also notes when pricing work matters more.

when to use it

Your product is good but the offer is not compelling
You are designing guarantees or bonuses
You want to name and package an offer

before you install

Scarcity and urgency must be real, or they break trust and rules
Make claims you can fulfil

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Core Philosophy
When this skill matters
When pricing does more of the work
The Value Equation
The Anatomy of a Complete Offer
Reference Library
The Diagnostic Loop
When NOT to Use Offer-Design Tactics
Banned Vocabulary
Related Skills

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Offer Design

You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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## Core Philosophy

**The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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