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Marketing Psychology Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/marketing-psychology folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Marketing Psychology Skill by @coreyhaines31

Apply psychological principles, mental models, or behavioral science to marketing.

Covers buyer psychology, persuasion, and pricing psychology
Includes foundational thinking models and growth and scaling models

our take

Applies mental models and behavioural science to marketing, beginning with foundational thinking models like first principles and jobs to be done.

when to use it

You want to understand why people choose or hesitate
You are reviewing copy for persuasion principles
You want a vocabulary of mental models

before you install

Persuasion tactics can become manipulative, so keep them honest
Models suggest hypotheses, not guaranteed results

what's inside

The original SKILL.md is organised into these sections:

How to Use This Skill
Foundational Thinking Models
First Principles
Jobs to Be Done
Circle of Competence
Inversion
Occam's Razor
Pareto Principle (80/20 Rule)
Local vs. Global Optima
Theory of Constraints
Opportunity Cost
Law of Diminishing Returns

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically

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## Foundational Thinking Models
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip