home / Marketing Skills / Lead Magnets Skill by @coreyhaines31

Lead Magnets Skill by @coreyhaines31

FREE

github stars★ 50,667updatedMay 2026repo@coreyhaines31

activity (commits, last 6 months)

6mo ago0

this month0

$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/lead-magnets folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Lead Magnets Skill by @coreyhaines31

Create, plan, or optimize a lead magnet for email capture or lead generation.

Covers lead magnet types, matching to buyer stage, and gating strategy
Includes landing page, delivery, and promotion

our take

Plans lead magnets and gated content for email capture. It reviews business context, current lead generation, existing content assets and goals before suggesting a magnet.

when to use it

You want to start collecting emails
A current lead magnet converts poorly
You want to repurpose content as a download

before you install

The magnet should fit what a buyer wants next, not just attract anyone
Handle collected emails under privacy law

what's inside

The original SKILL.md is organised into these sections:

Before Planning
1. Business Context
2. Current Lead Generation
3. Content Assets
4. Goals
Lead Magnet Principles
1. Solve a Specific Problem
2. Match the Buyer Stage
3. High Perceived Value, Low Time Investment
4. Natural Path to Product
5. Easy to Consume
Lead Magnet Types

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Lead Magnets

You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?

### 2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?

### 3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip