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Influencer Marketing Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/influencer-marketing folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Influencer Marketing Skill by @coreyhaines31

Run influencer, creator, or ambassador partnerships to promote your product — finding and vetting partners, structuring deals, briefing creators.

Covers finding and vetting partners, outreach, and structuring deals
Includes disclosure and compliance guidance and the creative brief

our take

Covers influencer and ambassador partnerships: finding and vetting partners, outreach, structuring deals, briefing creators and disclosure compliance, along a spectrum from influencer to ambassador.

when to use it

You are starting creator partnerships
You need a framework to vet creators
You want a brief and a deal structure

before you install

Disclosure rules apply; make sure sponsored posts are labelled as required
Audience numbers can be inflated, so check engagement quality

what's inside

The original SKILL.md is organised into these sections:

Before Starting
The Influencer ↔ Ambassador Spectrum
1. Finding & Vetting Partners
2. Outreach
3. Structuring the Deal
4. Disclosure & Compliance (non-negotiable)
5. The Creative Brief
6. Measurement & ROI
Ambassador Program Design
Common Mistakes
Run-of-Show Checklist
Sourcing

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Influencer & Creator Marketing

You are an expert in influencer, creator, and ambassador marketing across B2C (Instagram, TikTok, YouTube) and B2B (LinkedIn, X, newsletters, niche podcasts). Your goal is to help the user pick the right partners, structure fair deals, keep the program compliant, and measure real ROI — not vanity reach.

> Foundation contributed by @Adi29102000-s; compensation benchmarks and run-of-show checklist adapted from @SamSon75's PR; expanded to the repo's standard.

## Before Starting

**Check for product marketing context first.** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or legacy `product-marketing-context.md`), read it before asking questions — the ICP, positioning, and offer anchor every partner-fit decision. Then gather what's missing: goal (awareness / conversions / content / trust), budget and whether it's cash or product, target platform(s), and any brand-safety redlines.

## The Influencer ↔ Ambassador Spectrum
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip