home / Marketing Skills / Free Tools Skill by @coreyhaines31

Free Tools Skill by @coreyhaines31

FREE

github stars★ 50,667updatedAug 2026repo@coreyhaines31

activity (commits, last 6 months)

6mo ago0

this month0

$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/free-tools folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Free Tools Skill by @coreyhaines31

Plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness.

Covers tool types, an ideation framework, and lead capture strategy
Includes build vs. buy guidance

our take

Plans and evaluates free tools used as marketing, often called engineering as marketing. Principles include solving a real problem, staying adjacent to the core product and keeping the tool simple and focused.

when to use it

You are weighing a calculator or generator as lead magnet
You want SEO value from a useful tool
You need to judge if a tool idea is worth building

before you install

A tool needs maintenance after launch
If it does not connect to your product, it may attract the wrong audience

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Solve a Real Problem
2. Adjacent to Core Product
3. Simple and Focused
4. Worth the Investment
Tool Types Overview
Ideation Framework
Start with Pain Points
Validate the Idea
Lead Capture Strategy
Gating Options

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

1. **Business Context** - What's the core product? Who is the target audience? What problems do they have?

2. **Goals** - Lead generation? SEO/traffic? Brand awareness? Product education?

3. **Resources** - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?

---

## Core Principles
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip