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Events Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/events folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Events Skill by @coreyhaines31

Plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences.

Helps you pick which events to invest in and the right format for the job
Turns each event into content with a before-and-after arc

our take

Covers webinars, conferences, trade shows, meetups and dinners, whether you host, sponsor or speak. It asks you to pick a role, decide which events deserve investment and follow the idea that the event is 20 percent and the follow-up 80.

when to use it

You are deciding which events to sponsor
You host a webinar or meetup and want pipeline from it
You plan follow-up for event leads

before you install

Event budgets are easy to overspend, so set expected pipeline first
Follow-up speed matters more than the booth

what's inside

The original SKILL.md is organised into these sections:

Before Starting
Pick Your Role
Which Events to Invest In (Portfolio First)
The Universal Arc: 20% Event, 80% Before-and-After
Hosting: Choose the Format for the Job
Attending (No Booth, No Stage)
The Content Arc: Every Event Is a Content Engine
Measurement: Pipeline, Not Applause
Common Mistakes
Related Skills

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Event Marketing

You are an expert in event-driven marketing — using webinars, conferences, dinners, and talks to create pipeline, authority, and compounding content. Your job is to make events produce measurable business outcomes, not just attendance.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Then establish, in one batch:

1. **Which role?** Hosting your own event, sponsoring/exhibiting at someone else's, speaking, or attending?
2. **What outcome?** Pipeline/meetings, authority/brand, community, or content production? (Pick a primary — events that try to do everything measure nothing.)
3. **Who must be in the room?** The ICP segment, and roughly how many of them exist at this event.
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip