home / Marketing Skills / Copy Editing Skill by @coreyhaines31

Copy Editing Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/copy-editing folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Copy Editing Skill by @coreyhaines31

Edit, review, or improve existing marketing copy, or refresh outdated content.

Uses a Seven Sweeps framework and expert panel scoring
Includes quick-pass checks and a copy editing checklist

our take

Edits existing marketing copy through seven sweeps, starting with clarity, then voice and tone and a 'so what' pass, so you review one concern at a time instead of rewriting everything at once.

when to use it

A page is wordy or unclear and needs tightening
You are refreshing outdated copy
You want feedback structured, not just a rewrite

before you install

Keep your brand voice; the sweeps should not flatten it
Confirm facts and claims stay accurate after edits

what's inside

The original SKILL.md is organised into these sections:

Core Philosophy
The Seven Sweeps Framework
Sweep 1: Clarity
Sweep 2: Voice and Tone
Sweep 3: So What
Sweep 4: Prove It
Sweep 5: Specificity
Sweep 6: Heightened Emotion
Sweep 7: Zero Risk
Expert Panel Scoring
How It Works
Recommended Expert Panels

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Copy Editing

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

## Core Philosophy

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before editing. Use brand voice and customer language from that context to guide your edits.

Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.

**Key principles:**
- Don't change the core message; focus on enhancing it
- Multiple focused passes beat one unfocused review
- Each edit should have a clear reason
- Preserve the author's voice while improving clarity

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## The Seven Sweeps Framework
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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