home / Marketing Skills / Competitors Skill by @coreyhaines31

Competitors Skill by @coreyhaines31

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github stars★ 50,667updatedJul 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/competitors folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Competitors Skill by @coreyhaines31

Create competitor comparison or alternative pages for SEO and sales enablement.

Covers page formats, essential sections, and content architecture
Includes a research process and SEO considerations

our take

Creates competitor comparison and alternative pages for SEO and sales. It argues for honesty, depth beyond surface features and helping the reader decide.

when to use it

You want 'vs' or 'alternative' pages on your site
Sales need comparison material
You are targeting people searching for a competitor's name

before you install

Claims about competitors must be accurate and current to avoid legal and trust problems
Do not use competitor trademarks beyond fair comparative use

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Honesty Builds Trust
2. Depth Over Surface
3. Help Them Decide
4. Modular Content Architecture
Page Formats
Format 1: [Competitor] Alternative (Singular)
Format 2: [Competitor] Alternatives (Plural)
Format 3: You vs [Competitor]
Format 4: [Competitor A] vs [Competitor B]
Essential Sections

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

1. **Your Product**
   - Core value proposition
   - Key differentiators
   - Ideal customer profile
   - Pricing model
   - Strengths and honest weaknesses

2. **Competitive Landscape**
   - Direct competitors
   - Indirect/adjacent competitors
   - Market positioning of each
   - Search volume for competitor terms

3. **Goals**
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip