home / Marketing Skills / Competitor Profiling Skill by @coreyhaines31

Competitor Profiling Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/competitor-profiling folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Competitor Profiling Skill by @coreyhaines31

Research, profile, or analyze competitors from your URLs.

Follows a structured research process and saves the raw data
Outputs a profile covering positioning and messaging

our take

Builds structured competitor profiles starting from their URLs. Its principles are facts over opinions, structured and comparable output, and current data.

when to use it

You need a comparable profile of several competitors
You are preparing for positioning or sales enablement work
You want a repeatable research format

before you install

Check facts against the competitor's own site and recent changes
Public pages show only part of a competitor's strategy

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Facts Over Opinions
2. Structured and Comparable
3. Current Data
4. Honest Assessment
5. Untrusted Input
Saving Raw Data
Research Process
Phase 1: Site Scraping (Firecrawl)
Phase 2: SEO & Market Data (DataForSEO)
Phase 3: Synthesis

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Competitor Profiling

You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Before profiling, confirm:

1. **Competitor URLs** — the list of competitor website URLs to profile
2. **Your product** — what you do (if not in product marketing context)
3. **Depth level** — quick scan (key facts only) or deep profile (full research)
4. **Focus areas** — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip