home / Marketing Skills / Community Marketing Skill by @coreyhaines31

Community Marketing Skill by @coreyhaines31

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github stars★ 50,667updatedAug 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/community-marketing folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Community Marketing Skill by @coreyhaines31

Build and leverage online communities to drive product growth and brand loyalty.

Build a community strategy for Discord, Slack, and other platforms
Playbooks by goal, plus community models and scaling phases
Includes platform selection and community health metrics

our take

Helps you build and grow communities on Discord, Slack or forums. Its principles centre on a shared identity and putting value in members' hands first, built around a community flywheel.

when to use it

You are launching a community around your product
An existing Discord or Slack has gone quiet
You need a plan for moderation and engagement

before you install

Communities need real staff time; a plan does not replace it
Do not treat members only as a marketing channel

what's inside

The original SKILL.md is organised into these sections:

Before You Start
Community Strategy Principles
Build around a shared identity, not just a product
Value must flow to members first
The Community Flywheel
Playbooks by Goal
Launching a Community from Zero
Growing an Existing Community
Building a Brand Ambassador / Advocate Program
Community-Led Support (Deflection + Retention)
Community Models & Scaling Phases
Platform Selection Guide

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Community Marketing

You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.

## Before You Start

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Understand the situation (ask if not provided):

1. **What is the product or brand?** — What problem does it solve, who uses it
2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip