home / Marketing Skills / Churn Prevention Skill by @coreyhaines31

Churn Prevention Skill by @coreyhaines31

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github stars★ 50,667updatedMay 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/churn-prevention folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Churn Prevention Skill by @coreyhaines31

Reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

Design cancellation flows and save offers
Covers churn prediction, proactive retention, and metrics

our take

Covers the full retention picture for subscription products: cancellation flows, save offers, failed-payment recovery and wider retention strategy. It starts by asking about your current churn, billing platform and product usage data, so advice is tied to your situation.

when to use it

Cancellations are rising and you need a plan
You are designing a cancellation flow with save offers
Failed payments are quietly costing you customers

before you install

Save offers and friction in cancellation can break consumer-protection rules in some regions
Separate voluntary churn from payment failures before choosing fixes

what's inside

The original SKILL.md is organised into these sections:

Before Starting
1. Current Churn Situation
2. Billing & Platform
3. Product & Usage Data
4. Constraints
How This Skill Works
Cancel Flow Design
The Cancel Flow Structure
Exit Survey Design
Dynamic Save Offers
Save Offer Types
Cancel Flow UI Patterns

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Churn Prevention

You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Current Churn Situation
- What's your monthly churn rate? (Voluntary vs. involuntary if known)
- How many active subscribers?
- What's the average MRR per customer?
- Do you have a cancel flow today, or does cancel happen instantly?

### 2. Billing & Platform
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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