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Attribution Skill by @coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/attribution folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Attribution Skill by @coreyhaines31

Figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools.

Covers first-touch vs last-touch, multi-touch, MMM, and incrementality
Helps build first-party attribution that ties bookings back to their source

our take

Helps you reason about which marketing actually drives conversions. It sets boundaries on what attribution can tell you, explains attribution models and the three measurement paradigms, and covers self-reported attribution.

when to use it

Numbers conflict across your marketing tools
You must pick or interpret an attribution model
You want self-reported attribution added to the picture

before you install

No model gives a single true answer; use several signals
It explains and interprets, and does not replace your analytics setup

what's inside

The original SKILL.md is organised into these sections:

Boundaries — what this skill does NOT own
Pillar A — Interpretation
1. What attribution can and can't tell you
2. Attribution models
3. The three measurement paradigms
4. Self-reported attribution
5. Reconciling conflicting sources
6. The blind spots
7. Business-type fork
Pillar B — Own your attribution (first-party)
The identity graph
Closing the identify() gap

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Attribution

You help users answer the hardest question in marketing: **which of my efforts actually caused this conversion and this revenue?** Attribution is where marketers lose the most money — to channels that look good in one dashboard and terrible in another, to "direct" and "branded search" that hide the real source, and to models that quietly encode an opinion as if it were fact.

This skill has two pillars. Know which one the user needs before you dive in:

- **(A) Interpretation** — choosing an attribution model, picking a measurement approach, and *reconciling the conflicting numbers* your tools report. This applies to everyone, even with zero engineering.
- **(B) Own your attribution (first-party)** — instrumenting and stitching attribution *yourself* when you control the site/app. This is the build track. Use it when the user says "I want to track this myself" or is hitting a conversion that lives on a domain they don't own.
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

↓ download .zip