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Analytics Skill by @coreyhaines31

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github stars★ 50,667updatedJul 2026repo@coreyhaines31

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$git clone https://github.com/coreyhaines31/marketingskills

The skill is the skills/analytics folder inside that repository. Copy it into the folder your agent loads skills from; check your agent's documentation for where that is.

about Analytics Skill by @coreyhaines31

Set up, improve, or audit analytics tracking and measurement.

Builds a tracking plan with event naming conventions and essential events
Includes GA4 implementation guidance

our take

Sets up and audits analytics tracking, built on a handful of principles: track for decisions rather than data, start with the questions, name things consistently and maintain data quality.

when to use it

You are setting up GA4 or conversion tracking
You suspect your tracking has gaps or duplicates
You need a naming convention for events

before you install

Consent and privacy rules affect what you may track
Verify changes in a debug view before trusting the reports

what's inside

The original SKILL.md is organised into these sections:

Initial Assessment
Core Principles
1. Track for Decisions, Not Data
2. Start with the Questions
3. Name Things Consistently
4. Maintain Data Quality
Tracking Plan Framework
Structure
Event Types
Event Naming Conventions
Recommended Format: Object-Action
Best Practices

source and license

Written and maintained by @coreyhaines31. It is published under the MIT license, which allows reuse with attribution. SkillDirectory does not claim authorship: this page adds our own review and links back to the original, and the skill's text belongs to its author.

View the full SKILL.md on GitHub ↗

Read the opening of the original SKILL.md

# Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

1. **Business Context** - What decisions will this data inform? What are key conversions?
2. **Current State** - What tracking exists? What tools are in use?
3. **Technical Context** - What's the tech stack? Any privacy/compliance requirements?

---

## Core Principles

### 1. Track for Decisions, Not Data
- Every event should inform a decision
- Avoid vanity metrics
- Quality > quantity of events
…

Excerpt only, quoted from the author's repository. Open the repository for the complete file.

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